Attracting Investor Attention through Advertising
نویسندگان
چکیده
منابع مشابه
Attracting Investor Attention through Advertising By Dong Lou
This paper provides empirical evidence that managers adjust firm advertising expenditures to influence investor behavior and short-term stock prices. First, this paper shows that increased advertising spending is associated with individual investor buying and a contemporaneous rise in abnormal stock returns, which is then reversed in subsequent years. Second, there is a significant rise in firm...
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ژورنال
عنوان ژورنال: Review of Financial Studies
سال: 2014
ISSN: 0893-9454,1465-7368
DOI: 10.1093/rfs/hhu019